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The very best business isn’t born out of hunches, macho tactical skirmishing or simply ‘being busy’, but is the product of careful calculation and understanding customers’ needs, wants and aspirations. Marketing Strategy Masterclass is a ‘how to’ book of marketing strategy focused on doing what our customers want us to do, how they want it done.

Included throughout are the wise words of a choice selection of history’s masters, depicted on the book’s front cover.

Aimed at professional marketing managers, business development managers and students, this real and practical masterclass is an indispensable reference for use on its own or alongside Marketing Strategy, 3rd edition, also published by Butterworth-Heinemann.

ABOUT THE AUTHOR
Paul Fifield has been extensively involved in strategic marketing training and education since 1980.

His professional assignments have ranged from marketing strategy development for some of the UK’s largest companies through to projects in market segmentation and branding to top level in-company strategy development programmes and workshops. He has advised clients in a wide range of industries including aviation, banking, brewing, business services, computing and software, construction, economic development, housing, hotels and catering, insurance, publishing, retailing, household appliances, telecommunications, tourism and utilities.

Paul is also Visiting Professor of Marketing at the University of Southampton and at the Collège des Ingénieurs in Paris.

• Sales Rank: #1990134 in eBooks
• Published on: 2008-09-10
• Released on: 2008-09-10
• Format: Kindle eBook

From the Back Cover
The very best business isn't born out of hunches, macho tactical skirmishing or simply 'being busy', but is the product of careful calculation and understanding customers' needs, wants and aspirations. Marketing Strategy Masterclass is a 'how to' book of marketing strategy focused on doing what our customers want us to do, how they want it done.

Included throughout are the wise words of a choice selection of history's masters, depicted on the book's front cover.

Aimed at professional marketing managers, business development managers and students, this real and practical masterclass is an indispensable reference for use on its own or alongside Marketing Strategy, 3rd edition, also published by Butterworth-Heinemann.

ABOUT THE AUTHOR
Paul Fifield has been extensively involved in strategic marketing training and education since 1980.

His professional assignments have ranged from marketing strategy development for some of the UK's largest companies through to projects in market segmentation and branding to top level in-company strategy development programmes and workshops. He has advised clients in a wide range of industries including aviation, banking, brewing, business services, computing and software, construction, economic development, housing, hotels and catering, insurance, publishing, retailing, household appliances, telecommunications, tourism and utilities.

Paul is also Visiting Professor of Marketing at the University of Southampton and at the Collège des Ingénieurs in Paris.

About the Author
Dr Fifield is married with three children and lives in Winchester. He holds a degree in Business Studies as well as an MBA and a PhD in Marketing Strategy, both from Cranfield University. He was elected a Fellow of the Chartered Institute of Marketing (FCIM) in 1988, an elected member of CIM Council 1999-2001 and the CIM International Board of Trustees 2002-2004.Paul was appointed Visiting Professor at Southampton University School of Management in 2006. He is currently President of the CIM Southern Region and a Fellow of the Royal Society for the encouragement of Arts, Manufacturers and Commerce (FRSA). Over thirty years of listening, watching, learning and applying academic and strategic thought to marketing has created a fertile mind which Paul brings to his customers, his writing and his teaching. He listens watches learns and applies the best of his vast knowledge to help his clients' organisations align themselves to the market they wish to serve. Only after 20 years is the market segmentation approach that was born out of his PhD thesis coming of age; and forming the foundations of some competitive and exciting new market strategies.

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This classic text has been updated to meet the needs of today’s students. It has been revised in line with the 2011 seventh edition of the RICS Valuation Standards and covers the latest valuation techniques including the important area of investment appraisals. It will help readers understand the complex world of property valuation, in particular:

• how to analyze market rents and sales prices to derive market evidence to support an opinion of market value
• the investment method of valuation and how it’s applied in practice
• how specific legal factors can impact on market value when they interfere with market forces
• what the market and the profession may consider to be the ‘right’ methodology in today’s market place
• how to use spreadsheets in valuation.

This new edition places a particular emphasis on investment valuations and the impact of landlord and tenant relationships on value.  The text has always been well regarded for its clear explanations of the maths behind valuations, and practical examples are provided to illustrate the valuation techniques used today for property investments, property developments and properties valued with reference to their business profits.

• Sales Rank: #2056725 in Books
• Published on: 2011-05-13
• Released on: 2011-04-07
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x .81" w x 5.98" l, 1.15 pounds
• Binding: Paperback
• 358 pages

Review

"The sixth edition builds upon its solid foundations as a principle and well-established property valuation textbook for both students and practioners alike. It covers all aspects of investment valuation and makes good use of worked examples to aid the understanding of this complex subject. This edition is further improved with a more detailed explanation (together with examples) of the Profits Method which has been compiled by a leisure sector specialist and thus gives the book a more rounded feel." – Keith Petrie, MRICS, Property Valuation Teaching Consultant, University of Aberdeen

"... ignore the plethora of other text books that purport to be good introductions to the topic. Just buy this book, you will not regret it." – Amazon.co.uk, Customer Review

From the Back Cover

This classic text has been updated to meet the needs of today's students. It covers the latest valuation techniques including the important area of investment appraisals. It will help readers understand the complex world of property valuation, in particular:

. How to analyse market rents and sales prices to derive market evidence to support an opinion of market value . The investment method of valuation and how it's applied in practice . How specific legal factors can impact on market value when they interfere with market forces . What the market and the profession may consider to be the 'right' methodology in today's market place. . How to use spreadsheets in valuation

This new edition places a particular emphasis on investment valuations and the impact of landlord and tenant relationships on value.  The text has always been well regarded for its clear explanations of the maths behind valuations, and practical examples are provided to illustrate the valuation techniques used today for property investments, property developments and properties valued by reference to their business profits. 

About the Author

Andrew Baum was appointed Professor of Land Management at the Henley Business School, University of Reading, in 1989 and is now Professor of Real Estate Investment at the University of Cambridge and a Fellow of St John's College, Cambridge.

Nick Nunnington is Head of Business Development, specialising in corporate real estate and property asset management at Sheffield Hallam University.

David Mackmin is a chartered surveyor and Prefessor of Real Estate at Sheffield Hallam University.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Pamela R Bourassa
Very helpful resource guide to valuation of property for tax abatement work.

2 of 3 people found the following review helpful.
English Pound notation is great if your working in England
By Peter G. Johnston
I ordered the book as a guide for refreshing some equations and methods in the income approach that I use for reports. The book is very comprehensive and useful ....except that it is noted in the Pound system which is distracting when read.

0 of 0 people found the following review helpful.
Valuation Mathematics
By Francis LO
This book is good for people who is new to the real property investment. This is for beginner level only,however, it does offer the basic formula of various type of valuation mathematic.

See all 3 customer reviews...

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A major literary discovery has revealed that Louisa May Alcott wrote under a pseudonym. In order to pay the family debts and at the same time give vent to the pent-up emotions of her 30 years, she, in 1862, decided to write what would be the first of several "blood and thunder" tales. Writing from behind a mask, the mask's name being A. M. Barnard, Alcott was able to let down her literary hair and distill her passion for dramatics as well as her intense feminist anger at a world in which a woman was expected to polish her master's muddy boots. The thrillers contained in this collection were thus written anonymously or under her pseudonym, and were published in various weeklies over a century ago, and before she authored, under her own name, LITTLE WOMEN. This is the first time they appeared together in book form: a tribute to a multi-faceted genius who hailed from Concord, MA; a disconcerting, if titillating, shock to readers in search of consistency. Alcott scholars Madeleine Stern and Leona Rostenberg, partners in one of the country's leading rare-book concerns, played the key roles in the discovery of the pseudonym. Ms. Stern has introduced BEHIND A MASK, PAULINE'S PASSION AND PUNISHMENT, THE MYSTERIOUS KEY, and THE ABBOT'S GHOST with an eminently readable biographical and critical analysis which, in sum, gives us a fascinating look at the other side of Louisa May Alcott.

• Sales Rank: #1531125 in Books
• Brand: William Morrow & Company
• Published on: 1975
• Number of items: 2
• Binding: Hardcover
• 277 pages

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For many healthcare professionals, musculoskeletal diseases represent the "bread and butter" topic after graduation. Therefore, radiological education in respect of the musculoskeletal system is vital in ensuring adequate patient management and cost-effective use of healthcare financial resources. This book illustrates the clinical anatomy of the musculoskeletal system by means of images obtained using commercially available imaging equipment and the three main imaging techniques employed today – magnetic resonance imaging, computed tomography, and ultrasound. Based on an integrated multimodality approach, each anatomical region is presented with a special focus on clinically relevant anatomical details and the characteristic findings observed in patients referred by physicians. With almost 450 images and illustrations, A Radiologically Guided Approach to Musculoskeletal Anatomy is intended as a bridge from a standard anatomical atlas to diagnostic imaging. It will assist in the everyday interpretation of imaging studies of the musculoskeletal system, providing prompt answers to frequently encountered questions. Clinical notes and self-assessment modules are also provided. All who wish to learn more about the role of diagnostic imaging of the musculoskeletal system will find this book to be of great value. It will benefit not only medical students and residents but also radiology technologists and professionals in other fields of health care, including orthopaedists, rheumatologists, and rehabilitation specialists. ​

• Sales Rank: #2034415 in Books
• Published on: 2013-04-01
• Original language: English
• Number of items: 1
• Dimensions: .60" h x 7.00" w x 9.90" l, .30 pounds
• Binding: Paperback
• 293 pages

From the Back Cover

For many healthcare professionals, musculoskeletal diseases represent the "bread and butter" topic after graduation. Therefore, radiological education in respect of the musculoskeletal system is vital in ensuring adequate patient management and cost-effective use of healthcare resources.

This book illustrates the clinical anatomy of the musculoskeletal system by means of images obtained using magnetic resonance imaging, computed tomography, and ultrasound. Based on an integrated multimodality approach, each anatomical region is presented with a special focus on clinically relevant anatomical details and the characteristic findings observed in patients referred by physicians.

Through a wealth of images, A Radiologically Guided Approach to Musculoskeletal Anatomy is intended as a bridge from a standard anatomical atlas to diagnostic imaging. It will assist in the everyday interpretation of imaging studies of the musculoskeletal system, providing prompt answers to frequently encountered questions. Clinical notes and self-assessment modules are also provided.

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0 of 0 people found the following review helpful.
Good job nice radiological anatomical correlation
By Stefano
Good integration among US-MRI and CT
Good idea hoping to see a new "upgraded" edition with the head and neck anatomy

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• Binding: Paperback

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More than a million people have learned the secrets of effective conversation using Conversationally Speaking. This revised edition provides more ways to improve conversational skills by asking questions that promote conversation, learning how to listen so that others will be encouraged to talk, reducing anxiety in social situations and more.

• Sales Rank: #18277 in Books
• Brand: Brand: McGraw-Hill
• Published on: 1997-04-22
• Original language: English
• Number of items: 1
• Dimensions: 8.30" h x .50" w x 5.50" l, .56 pounds
• Binding: Paperback
• 224 pages

Features

• Used Book in Good Condition

About the Author

Alan Garner has taught hundreds of Conversationally Speaking workshops. He is the coauthor of Lifeskills for Adult Children.

Most helpful customer reviews

7 of 7 people found the following review helpful.
Saved my son
By Amy Fry
My son was painfully shy and had difficulty making friends. Shortly after high school, he was at wits end afraid he would never learn the right skills to have a full life. I bought this particular book because of the reviews. This book became his life manuel. Now he not only has many friends but also has gained the ability to manage other people at work. My only regret is not finding this book while he was in high school. He is now a confident well liked young man.

1 of 1 people found the following review helpful.
It is truly amazing because it is so succinct in its descriptions of ...
By Solomon Yakubov
As someone who is not an efficient communicator, I am slowly learning through this book. It is truly amazing because it is so succinct in its descriptions of techniques. It has helped me become a better conversationalist, and has helped me connect deeper with my closest friends. This guy is a genius, and pretty funny. If you're the type that would need a book about conversations, this is the only one you will need, and I'm not joking.

5 of 5 people found the following review helpful.
It Works
By J. Penn
The information that you'll learn in this book works. I have only read the first and part of the second chapter and I'm already seeing my social life changing as I'm practicing the techniques that the author is sharing. How could it all be so accessible? Is what I've been thinking for the few days I've been reading this book and practicing the ideas. I should say that most of my life I've dealt with a crippling anxiety as it relates to my relations with other people. It's more intense at some times than at others but it's always present. I would cringe in paralyzing fear at the prospect of starting a conversation with someone or even just saying 'hi, how're you doing' to them made my head spin in pain. I couldn't accept someones invitation to go out, or even hang out on my own turf, because I felt that I just didn't know how to "be." Some would say I had social phobia. But I feel all this changing and this is deep for me. And from that premise I would have to recommend this book to anyone who's reasons for purchasing are similar or less strenuous than mine. It's a great book for anyone who just has that sense that they are not a part and that they view life from a distance and periphery instead of being actively involved in it. I see a lot of improvement in my near future based on using the principles presented in this book. Thank you to the author.

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[Y985.Ebook] Download Moth Smoke, by Mohsin Hamid

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Available for the first time from Riverhead—the debut novel from the bestselling author of The Reluctant Fundamentalist. Look out for Mohsin Hamid's next book, Exit West, coming March 2017

 

Moth Smoke, Mohsin Hamid’s deftly conceived first novel, immediately marked him as an uncommonly gifted and ambitious young literary talent to watch when it was published in 2000. It tells the story of Daru Shezad, who, fired from his banking job in Lahore, begins a decline that plummets the length of Hamid’s sharply drawn, subversive tale.

Fast-paced and unexpected, Moth Smoke was ahead of its time in portraying a contemporary Pakistan far more vivid and complex than the exoticized images of South Asia then familiar to the West. It established Mohsin Hamid as an internationally important writer of substance and imagination and the premier Pakistani author of our time, a promise he has amply fulfilled with each successive book. This debut novel, meanwhile, remains as compelling and deeply relevant to the moment as when it appeared more than a decade ago.

From the Trade Paperback edition.

• Sales Rank: #343400 in eBooks
• Published on: 2012-12-04
• Released on: 2012-12-04
• Format: Kindle eBook

Amazon.com Review
Since the late 1970s, India in all her infinite variety has been brought to life as a posse of Indian authors writing in English have exploded onto the scene: Salman Rushdie, Arundhati Roy, Anita Desai, Rohinton Mistry, Vikram Seth, Bharati Mukherjee--the list is legion. But what of Pakistan--that Siamese twin, painfully separated in the partition of 1947? Though neither as numerous nor as well known as their Indian counterparts, Pakistani writers are beginning to make an impression on Western readers. Novelists from Rushdie to the Pakistani Bapsi Sidwha have written about the partition and the bloody civil war that followed; even stories set in modern-day Bombay or Lahore cannot escape the aftershocks of the division. On the surface, Mohsin Hamid's first novel, Moth Smoke, seems more domestic than political drama: narrated from several different perspectives, it tells the story of Daru Shezad's ill-fated affair with his best friend's wife, Mumtaz. But in a country like Pakistan, the personal and the political are difficult to separate, and as the story moves along, the divisions between gender, class, and opportunity provide a not-so-subtle commentary on the fissures that run through contemporary Pakistani society. The novel begins, tellingly, with a historical fragment about the internecine wars of succession that followed the rule of Emperor Shah Jahan (builder of the Taj Mahal): Imprisoned in his fort at Agra, staring at the Taj he had built, an aged Shah Jahan received as a gift from his youngest son the head of his eldest. Perhaps he doubted, then, the memory that his boys had once played together, far from his supervision and years ago, in Lahore. Jump ahead several hundred years to Lahore in the summer of 1998. Childhood playmates Daru and Ozi have just reunited again after Ozi's three-year stay in America. Glad as he is to see his old friend, Daru can't keep his eyes off of Ozi's wife, Mumtaz. "You know you're in trouble when you can't meet a woman's eye," he says. But woman trouble isn't his only problem; he's also addicted to hash, which leads to his dismissal from an upscale job as a banker. Soon Daru spirals out of control into a degraded existence on the fringes of society. Then a young boy is killed in a hit-and-run accident, and he is accused and jailed. Shah Jehan would probably recognize this age-old story of love and revenge playing out once more--this time against the backdrop of the Indian-Pakistani arms race. Hamid artfully weaves the subcontinent's tragic history into his characters' no-less-tragic present, rendering Moth Smoke a novel that resonates on many levels. --Sheila Bright

From Publishers Weekly
Hamid subjects contemporary Pakistan to fierce scrutiny in his first novel, tracing the downward spiral of Darashikoh "Daru" Shezad, a young man whose uneasy status on the fringes of the Lahore elite is imperiled when he is fired from his job at a bank. Daru owes both the job and his education to his best friend Ozi's father, Khurram, a corrupt former official of one of the Pakistan regimes who has looked out for Daru ever since Daru's father, an old army buddy of Khurram's, died in the early '70s. As the story begins, Ozi has just returned from America, where he earned a college degree, with his wife, Mumtaz, and child. From the moment they meet, Daru and Mumtaz are drawn to each other. Mumtaz is fascinated by Daru's air of suppressed violence, and Daru is intrigued by Mumtaz's secret career as an investigative journalist; the two share a taste for recreational drugs, sex and sports. But their affair really begins after Daru witnesses Ozi, driving recklessly, mow down a teenage boy and flee the scene. Daru decides then that Ozi is morally bankrupt. But as Daru becomes more dependent on drugs, the arrogance he himself has absorbed from his upper-class upbringing stands out in stark contrast to his circumstances. Daru's noirish, first-person account of his moral descent, culminating with murder, interweaves with chapters written in the distinctive voices of the other characters. One in particular comes vividly to life: Murad Badshah, a sort of Pakastani Falstaff, officially the head of a rickshaw company, but kept afloat by drug dealing and robbery. Hamid's tale, played out against the background of Pakistan's recent testing of a nuclear device, creates a powerful image of an insecure society toying with its own dissolution. (Jan.)
Copyright 1999 Reed Business Information, Inc.

From Library Journal
Set in Hamid's native Lahore, Pakistan, this first novel provides a pitch-perfect tale of the destruction of a young man. Socialy unconnected, Daru loses his precarious footing among the respectably employed and falls into an abyss of emotional depression, moral turpitude, and criminal activity. He goes from bank employee to drug dealer to holdup man, while falling in love with Mumtaz, the journalist wife of Ozi, Daru's boyhood best friend and rival. Ozi strips daru of his self-respect, and Mumtaz can never merely be Daru's lover, for she is both liberated and besieged by her own moral ambiguity. With a sure hand, hamid paints Daru, Lahore, the weight of Western materialist values, and evolving and devolving friendships, giving us near-photographic realism softened by the shading influences of well-turned phrases. Moving quickly but inviting prolonged retrospection, this first novel lays bare a human core that festers in its own unremitting heat. Hamid is a writer to watch. For all public libraries.
Francisca Goldsmith, Berkeley P.L., CA
Copyright 2000 Reed Business Information, Inc.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Fabulous!
By M. Desoer
"Moth Smoke" is, by far, one of the best novels that I have read in a while -- and I read a lot. The descriptions of Lahore and the societal strata in modern Pakistan are captivating. The author has crafted captivating, multi-dimensional characters, none of which is perfect, but each of which I felt drawn to, in a different way. The story focusses on our "hero," who loses his job, and then makes a series of bad decisions which compound on one another.
This book is marvelously written. Every other chapter is told in a different style, from another character's point of view (the alternating chapters are told from the protagonist's point of view). The changes in tone are extremely realistic, and showcase the author's obivious talent.
I found the first couple of chapters a little confusing, at the outset, but they became clear as the book continued -- in fact, when I finished the book, I immediately turned to and reread the beginning. I have never done this before.
I very highly recommend this book, which is, in reality, a colorful fable.

0 of 0 people found the following review helpful.
A Special Read Worth A Special Trip
By Jana McBurney-Lin
This is the story of a young Pakistani accused of having an affair with his best friend's wife and killing a boy. In the background, however, are more important issues dangling, like Pakistan's devastating split with India, nuclear testing between the countries, the caste system and rampant poverty.
The prose reads like poetry, the story unfolding like a dream. I was so captivated that, when I accidentally returned my copy along with a bunch of library books, I felt devastated. I called the library as soon as it opened the next day and drove down especially to retrieve the treasure.

7 of 8 people found the following review helpful.
Excellent read
By M. A. ZAIDI
A very refreshing novel. On reading it i could not stop but reminisce of the times i spent back home. Hamid hits the social strata in south asia perfectly. On one hand you have the jet-set (mobile phones, pajeros, personal power generators, industrialists, Johnny Walker, yuppie parties) and on the other there are the rest (analog phones, suzukis, power breakdowns, wage earners, russian vodka, gate crashers).
The novel circles around Daru who falls from grace by getting himself fired. After this he finds himself in an endless social decline only to end up with a career in crime. In this endeavor he takes his drug peddler Murad Badshah as a partner in crime. When a long planned heist goes awry Daru finds himself on a trial for a murder he may or may not have committed. ....

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Takes a fresh look at basic digital design. From definition, to example, to graphic illustration, to simulation result, the book progresses through the main themes of digital design. Technically up-to-date, this book covers all the latest topics: Field programmable gate arrays, PALs and ROMs. The latest memory chips for SRAM and DRAM are shown. Software for creating the excitation equations of FSM are covered, as well as LogicWorks and Beige Bag PC and more.

• Sales Rank: #1407687 in Books
• Published on: 1996-02-16
• Original language: English
• Number of items: 1
• Dimensions: 9.45" h x 1.14" w x 7.64" l, 2.00 pounds
• Binding: Paperback
• 640 pages

Review
Lab Manual and Solutions Manual available. -- The publisher, John Wiley & Sons

From the Publisher
This outstanding textbook places greater emphasis on communication memory, interface and fuzzy logic than competing books and contains more graphics. Reflects the realities of the workplace with cutting-edge coverage of field programmable gate arrays, neural networks, PALs, ROMs and the latest memory chips for SRAM and DRAM. Engages the reader with authentic analogies, historical background, applications and occasional humor, providing clarity to the basics of logic design. Includes over 600 diagrams plus numerous examples and problems.

Most helpful customer reviews

5 of 6 people found the following review helpful.
A great book for introduction to digital design.
By A Customer
"Digital Design from Zero to One" is the perfect class-book for introductory study of digital design. The content is concise and preciously worthwhile as the presentation style is pleasant and at times even humorous. The author and the publishers should be thanked for finding the fun in engineering.

5 of 5 people found the following review helpful.
everything you need to know in half as many pages
By A Customer
Best book I have come across on the subject. Obviously written by one of those rare authors who take both the subject and the reader seriously. Recommended for anyone who wants to be able to build interesting stuff almost right from the start.

0 of 0 people found the following review helpful.
covers a lot of material; full of errors
By C. A. Hooks
I purchased this book as it was required for a class. The book presents a lot of material and a lot of very practical considerations. At first glance, it seems like a very good resource because of all the topics it covers and integrates in the exercises.

That said, I've only read portions of five chapters and have found numerous rather conspicuous errors in both the text and the exercise sets. Some errors involve misrepresentation of k-map covers and demorgan's law; others in the exercise sets aren't so blatantly obvious. If i hadn't already covered this material in classes years ago, i'd certainly be confused. If you need to buy this book for a class, keep this hazard in mind if you ever get stumped.

A'B'+C'D' does not equal A'+B'+C'+D'
(A+B+C+D)' does not equal A'+B'+C'+D'
A+A'B does not equal A
A xor B xor C does not equal AB+AC+BC
these are just the ones i can recall from memory

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